The Sweetest Show on Earth - March 17-18, 2018 @ Expo NM

Latte Art Throwdown, 2017


Presented in partnership with:

ProsumRoasters-Black-2 inchesBecome A Contest Sponsor

Saturday, March 25. 3PM

Open to baristas of all levels including participating vendors.
Entry Fee: $20, includes entry to the festival and commemorative festival mug.
Limited to 10 latte artists.
Contest will last approximately 1 hours.

1st Place: $125
2nd Place: $50
3rd Place: $25

Registration – EXTENDED TO MARCH 10


  • Bracket style, sudden death format featuring head-to-head competition as "a match" between the competitors.
  • Contestants will be randomly assigned bracket placement upon arrival.
  • Each match lasts lasts 3 minutes.
  • Baristas will have 3 minutes to create their latte artwork.
  • Baristas will be provided with a standard pitcher, tamper, and large, 16 ounce cafe cup.
  • All baristas must use the espresso and milk provided. Espresso provided by Prosum Roasters.
  • Baristas must grind their beans on provided grinders as part of the three minutes.
  • If baristas are unsatisfied with their first art attempt, they may make a second, but cannot exceed the 3-minute time limit.
  • At the end of 3 minutes baristas will move their lattes to the judging table.
  • A team of 3 judges will each select their favorite. The barista receiving 2 or more votes moves on to the next round. The loser is eliminated.
  • Each round will present the baristas with a different challenge or requirement.
  •    - Round 1: Florets. No design tools, syrups or powders may be used.
  •    - Round 2: Free Pour. No design tools, syrups or powders may be used.
  •    - Round 3: Design Pour. You may free pour or use any design tools that you bring.
  •    - Semi-Finals: Barista Choice. You may use any self-provided design tools, powders, etc.
  •    - Finals: Barista Choice. You may use any self-provided design tools, powders, etc.
  •    - The losers from the Semi-Final round will face off in competition for third place.
  • Free Pour = No design tools or additional ingredients may be used.
  • Designer Pour = Any design, etching, and manipulation tools, and additional ingredients may be used, such as powders and syrups.
  • Art will judged on contrast, definition, level of difficulty, creativity, and aesthetic beauty.
  • Onsite refrigeration is unavailable. Please bing any decorating syrups or tools requiring refrigeration in a small cooler.  Coolers and tools may be left back stage prior to the contest.
  • Checks will be issued to the winners at the conclusion of the competition.

Questions? Contact Us at

Registration Now Open

To register, purchase your contest entry on the ticketing page.

By entering you acknowledge that you have read and agree to the rules stated above.